Complexity, simplification: funding conservation

Cambridge Journals Online - Fulltext - Complexity, simplification: funding conservation: "Conserving biodiversity is complex and costly. The complexity is illustrated by the failure to make much of a dent in the 2010 biodiversity target of the Convention on Biological Diversity (CBD; Fisher, 2009) and by the negotiations at the 10th Conference of the Parties to the CBD in Nagoya this October (Adams, 2010; McNeely, 2010). To conserve biodiversity we are bound to pay attention to this complexity—whether of an ecosystem or of a political process such as the CBD—but to raise funds we are obliged to simplify. So how can a fundraiser do justice to the work of his or her colleagues?"